Monday, September 21, 2015

Alaska Milk bags Silver in prestigious Asia Awards for Brand Advocacy

Press Release

Truly world class.

The “Nutrition. Action. Champion.” program of Alaska Milk received international recognition for excellence when it won the silver medal in Best Use of Brand Advocacy during the 2015 Loyalty & Engagement Awards in Singapore last Aug. 13 at the Shangri-La hotel, Singapore.

The “Nutrition. Action. Champion” program was cited from among cutting-edge work across the region with 22 entries from Asia Pacific, South Asia and ANZ during the third edition of Loyalty & Engagement Awards, which was its biggest ever.

Through the “Nutrition. Action. Champion” initiative, Alaska Milk rallies Filipino children to an active lifestyle, promotes good nutrition and instills the values of discipline, determination, hard work and teamwork for them to become champions in whatever they do.

The sports activities are developed, organized and sustained by Alaska Milk and its agency partners TBWA\SMP, OPEN and Partners, and M2M Advertising Phils. Alaska Milk has one of the biggest year-long sports programs in the Philippines- with more than 60 events, six different sports (basketball, volleyball, football, triathlon, cycling and running), and more than 20,000 participants nationwide.

The Loyalty & Engagement Awards support Marketing magazine’s mission of elevating marketing standards and practices in the region with focus on customer loyalty and engagement.

Nazia Hayat of Lenovo Singapore (2nd from left) awarded the silver trophy to the Nutrition. Action. Champion. team. From left: Fen Marquez of M2M Advertising Phils., Robbie Aligada of TBWA\SMP, RG Gabunada of Alaska Milk Corporation, and Alan Fontanilla of OPEN and PARTNERS.

Monday, September 14, 2015

What Brands are Filipinos Buying Online?

Press Release

MANILA, PHILIPPINES - Brands have become an essential consideration in making purchase decisions. Lazada- the Philippines’ One-Stop Shopping and Selling Destination is no stranger in understanding consumer behaviour towards brands specifically in the online retail space. In a study conducted by Lazada on which brands Filipinos buy online, Penshoppe, ASUS, and Cherry Mobile showed strong affinity with online shoppers evidenced by local Google search results as well as search and sales within the Lazada website and mobile app. Camera brand Canon and power tool brand Bosch remains to be popular among consumers aged 55 and above. The rest of the findings are illustrated in the infograph as below.

Lazada through its Marketplace Platform, works in partnership with the biggest local and international brands to provide Filipinos with a large assortment of products across electronics and lifestyle categories. "The number of consumers looking to buy beauty products online is increasing, so partnering with Lazada seemed to be the best way to expand into the online shopping space,” says Khristine Santos, Customer Development Manager of Belo Essentials.  “We regard Lazada as the most trusted e-commerce company in the Philippines and as a consumer brand, consumer trust is very important for us to grow. It allows us to easily track results and we are able to develop a better understanding of our online market,” Santos of Belo Essentials added. 

Mr. William Go, Country Sales Director of Bosch, Inc., the global brand specializing on power tools and home improvement equipment regards Lazada as “the biggest e-commerce and now one of the fastest growing distribution channels of Bosch Power Tools. With its [Lazada’s] wide range of customer reach, attractive promotions, product assortment and availability, it has managed to cater effectively and successfully to the needs and wants of customers all over the country. It is now one of the most trusted online dealers carrying the number one power tool brand globally in Bosch power tools.”

This September 15-17, Lazada, together with its brand partners, is staging its first Brands and Sellers’ Showroom ( - offering exclusive discounts of as much as 80% on select bestselling items across all categories- both available on desktop and in the Lazada Mobile App.

The Brand and Sellers’ Showroom aims to showcase Lazada’s most-loved brands at their best prices. Participating also in the Brand and Sellers’ Showroom is Alcatel where the Alcatel Flash Plus will be holding its last sale of the Alcatel Flash Plus at PhP 6490.

Saturday, September 12, 2015

Healthway Medical’s HealthCheQ now available online

Press Release

Healthway Medical, the most trusted and preferred mall-based clinics in the Philippines, recently partnered with PhilCare, the country’s first Health Maintenance Organization (HMO) provider, to be the official online seller of HealthCheQ, the Healthway’s premium brand of executive checkup.

The partnership will make Healthway’s HealthCheQ available through PhilCare’s digital platforms, including its website and Facebook page.
“With the new joint venture, we will be able to make preventive healthcare more accessible to every Filipino,” said Carmie de Leon, vice president for sales and marketing of Healthway Medical. “PhilCare is one of the biggest and most reputable HMOs in the country and we are privileged to finally forge this partnership.”
According to de Leon, Healthway customers no longer have to wait in line to purchase HealthCheQ.

“For a hassle-free transaction, they can simply avail the package and set their appointment at the comforts of their home. We want to emphasize the importance of keeping a close eye to your health,” she said. “Our aim is to give the ease of access to good health which is also achieved by having enough sleep, eating right, exercising, and de-stressing (S.E.E.D.),” she added.

On the other hand, Philcare members are entitled to have an exclusive discount of 20 percent on Healthway’s diagnostic, imaging and laboratory services for one year upon their purchase of HealthCheQ.

Maria Noemi G. Azura, president and CEO of PhilCare, Inc., noted that the partnership gave an added health assurance to its own members.

She said, “We believe that the HealthCheQ package is an excellent product to endorse because it does not only provide health checkup services; it also includes wellness activities that is needed to de-stress and improve the overall health of a person. Now, PhilCare members will be able to enjoy a full package that promotes holistic wellness.”

The HealthCheQ package includes a complete laboratory and imaging studies, a comprehensive physical evaluation, and special examinations. All results will be delivered 24 hours upon completion of the tests.

It also includes the option to enjoy an overnight hotel stay, gym membership, spa and massage treatments or yoga sessions to complete the wellness experience.
Azura said, “PhilCare is proud to be a partner of Healthway in bringing preventive healthcare closer to Filipinos. We believe that through this partnership, we are able to underscore our commitment to help our members lean towards a healthier lifestyle.”

For patients who want to avail the HealthCheQ package, you may visit or through the PhilCare Business Center at the 4F STI Holdings Building in Makati City.
For more details, visit Healthway Medical Clinics at the Alabang Town Center, Shangri-la Plaza, Market! Market!, Festival Mall, Healthway Manila, SM The Block and Greenbelt 5.

You may also like the official fan page of Healthway Medical and visit the official website at

Saturday, September 05, 2015

How to throw the perfect boodle fight by Food Panda

Press Release

From sending invites to making sure you have food and drinks enough for everyone, planning a party can be quite an arduous task, no matter how much you enjoy having people over. And although having one ‘pot luck’ style is a good hack, your guests would much rather prefer that you, as the host, took care of everything.

The ‘boodle fight’ is a great way to check at least one of your party preparations off your list—setting the tables—because a boodle fight only requires a single long table and a lot of food.

Few know that we have the Philippine Military Academy (PMA) to thank for the concept, as the boodle fight originated from the military’s practice of members of the army, regardless of rank, gathering around a long table and eating food spread over banana leaves with their bare hands.

A typical boodle fight layout. Photo from

As primal as it sounds (‘boodle’ fight is military jargon for ‘attack the food’ after all), a boodle fight need not be so messy. Just follow these tips to make your boodle fight the talk of your barkada:

1.    Have a theme.
Few things are more fun than themed parties, and your boodle fight’s can be reflected in the decorations, activities and, of course, the food! Prepare a lei for each guest, and serve kalua pork for a Hawaiian luau; spice up your guests’ evening with a Mexican fiesta, complete with tacos, enchiladas and margaritas; or go organic and serve only vegetarian delicacies!

2.    Come in costume.
Have your guests come as opposing characters, and prepare for a real fight! Heroes and villains, nerds and jocks, #TeamNicki and #TeamTaylor—the possibilities are endless! At the end of the night, award the guest with the best costume and prepare a consequence for that one friend who was just too lazy to dress up (oh come on, we all have one).

3.    Create food stations.
Encourage guests to move around and mingle by creating food stations—meat in one area, seafood in another, and desserts at the end. You also have the option of creating several stations of the same mix of food items, so guests don’t crowd the table. Print cute labels and directional signage for your stations so your guests don’t get lost in all the food!

4.    Have an accessible wash area.
Since you’ll be eating with your hands (as much as possible), your guests will appreciate a wash area complete with hand soap, lotion, and the works. Surprise them with a masseuse giving free hand massages to make it more special!

5.    Have food delivered.
Save time and have food delivered instead! With foodpanda, you can order food online from over 1,000 restaurants of different cuisines (Like Greenwich, Andoks, Omakase, Cibo, Pepper Lunch etc) and have them conveniently delivered to your doorstep via or the foodpanda app.

So gather your friends, order food, and have the best boodle fight! That’s one match you won’t mind having with one another. 

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