Saturday, May 31, 2014

YURBUDS: ADVENTURE LIKE NO OTHER

Press Release


No one knows Adventure like yurbuds. In a staunch advocacy dedicated towards the athlete and the outdoor community, yurbuds®, maker of the number one sport earphone in the United States guaranteed never to hurt or fall out, comes out with its newest offering: the new Adventure series geared towards the outdoor community. yurbuds continues to design sport equipment for the needs of every type of athlete.

As an avid hiker, yurbuds designer Aaron Gorga is in tune with the outdoor community. By listening closely to the needs of his network, he created an innovative earphone that looks and feels like “gear” a hiker, climber or adventurer would use.

“Extreme outdoor athletes are accustomed to durable, water resistant gear that has a certain rugged look and feel,” said avid hiker and yurbuds designer Aaron Gorga, lead designer of the Adventure Line. “All of the details, such as the cord’s joint housing, location of the vents, and the way we layered materials were rethought and improved to exceed expectations.”

The new Adventure Line features all classic yurbuds qualities including a sweat and water resistant design for active use, FlexSoft™ comfort fit and TwistLock™ Technology that is guaranteed to never fall out. Additionally, the Adventure Line has tangle-resistant, rubberized woven cords which increase the water resistance to the IPX 5 level. The housing design and snap fit enhancers provide premium sound quality, and the QuikClik™ magnets allow for easy storage and access on the go.

The Adventure Line includes both in-ear “Venture” models and over-the-ear “Explore” models. The Venture and Explore Talk include a one-button microphone and is compatible with all smart phones including Android devices. The Explore Talk offers added comfort and support with a behind-the-ear design featuring soft, moldable ear loops.

“We are excited to release a new line that really delivers everything our adventurous customers want in an earphone,” said Daniel DeVille, Director of Marketing for yurbuds. “From concept to development and manufacturing, the Adventure Line was created not only for our community, but also with them.”

  Designed to withstand the toughest outdoor conditions, the Adventure Line is guaranteed to never hurt, fall out, or lose sound quality, no matter how intense the journey. They are the first of their kinds created to work seamlessly with the enthusiast’s other outdoor gear.

The Adventure Line series is available in the following outlets: Power Mac Center, Runnr, Planet Sports, R.O.X., Columbia Sportswear, & Mountain Hardwear. For additional information on yurbuds, visit yurbudsph on Facebook, Instagram, and Twitter or check out www.yurbuds.com.
           
About yurbuds

Yurbuds was founded in 2008 by Seth Burgett, President and CEO, an active triathlete and Richard Daniels, COO, a 24-time marathoner. Burgett and Daniels left their corporate roles and joined forces to improve personal performance. They have been joined by Craig Ceranna, CFO and Managing Director, to realize the company's mission: transform the athlete's experience through personalized service and exceptional audio products that integrate ergonomics and emotive design.

As a company, yurbuds was recently honored by the 2013 International CEA Innovations Design and Engineering Awards for the Focus Limited Edition. yurbuds has also been awarded for its marketing, including a 2011 “Site of the Day” for Awwwards.com and a 2010 GOOD DESIGN AWARD. Forbes also named yurbuds the 9th Most Promising Company in America for 2009.

Wednesday, May 28, 2014

Young cyclists ruled the Metro’s roads in Alaska Cycle Philippines 2014

Alaska has teamed up with Cycle Asia, a network of premier cycling events and Sunrise Events to launch the Alaska Cycle Philippines where Filipino riders geared up for three days of thrilling bike action last May 16 to 18 at BGC. Over 1500 cycling enthusiasts joined the event which featured exciting and challenging categories for children, adults and families.



The event was graced by Chris Robb, managing director of Spectrum Worldwide and owner of Cycle Asia, catered to cyclists of all ages and abilities with different race categories.



Categories includeTricycle Ride which is specially designed for young kids between ages 2 and 5, the Junior Challenge which is a more challenging category designed for older children where they have to ride as fast as they can within 30 minutes and then there’s the Foldies Community Ride which is catered to the popular folding bikes cycling community. The Alaska Cycle Philippineswas a “Bike Ride Out”, meaning there were no winnersjust plain fun to promote participation and most especially good health and an active lifestyle.  


"We are excited to continue an active year of Alaska Sports with the launch of the three events Alaska Cycle Philippines, Alaska IronKids Philippines Aquathlon and the Alaska World Milk Day Family run. Alaska teamed up with international partners to ensure that Filipino families participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle," said Wilfred Steven Uytengsu, President/CEO of Alaska Milk Corporation.


The 7th National Nutrition Survey, done by the Food and Nutrition Research Institute and the Department of Health, showed that obesity is increasing with nearly two out 10 children considered as overweight. Under-nutrition is also a public health concern affecting nearly three out 10 children.  Alaska promotes nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink and through educating the public about the importance of drinking milk and keeping an active and healthy lifestyle.


Alaska promotes a holistic sports development program for the whole family and encourages a healthy and active lifestyle through biking, swimming and running. It also helps in community development and nation building by nurturing positive values of teamwork, cooperation and fair play through sports activities like the Alaska Cycle Philippines, Alaska IronKidsAquathlon and the World Milk Day Family Run.



For general information on Alaska Cycle Philippines visit http://www.cyclephilippines.com.ph/alaska/ or https://www.faceebook.com/alaskacyclephilippines.For general information about Alaska Milk Corporation visit www.alaskamilk.com, www.alaskaworldmilkday.com or www.ironkidsphil.com. For live tweets and updates follow us at @ALASKAsportshub

Photo Credits: Jun Mendoza

Monday, May 26, 2014

Morning’s Best: Boost Your Morning Energy With Coconut Water

Press Release


(Manila, Philippines) Mornings define how the rest of our day will go. This is why it’s important to get it right the moment we get out of bed. We’ve all heard about the health benefits of drinking water first thing in the morning, but if you truly want to jumpstart your energy instantly, it is best to take coconut water on an empty stomach.

Coconut water, which is filled with boosting vitamins and nutrients, contains organic compounds with beneficial growth properties that can dramatically improve your health. Toted as nature’s natural sport drink, coconut water can provide 15 times the electrolytes than most drinks. Therefore, promoting natural hydration that boosts energy early in the morning.[1] Taking coconut water first thing in the morning allows your body to absorb it quicker, boosting your energy immediately.


Being hydrated not only keeps your entire body working at top speed, but also aides your concentration, providing you with nutrients that you need to be focused on your tasks the whole day. Other benefits of coconut water include: revving up metabolism, balancing the body’s PH, detoxifying and fighting viruses, stopping fatigue, and helping prevent hypertension.[2]

No matter how busy your mornings are, make sure your body is well taken care of with the help of coconut water.  Tropicana Coco Quench is conveniently-packed coconut water available in 330ml and 1 Liter Tetra Pak packages so it’s easy to take anywhere at anytime.

Boost your mornings and make it better than ever, only with Tropicana Coco Quench!



[1] http://antisquade.wordpress.com/2012/02/27/benefits-of-drinking-coconut-water-empty-stomach/

Sunday, May 25, 2014

Kaya Natin To, Pilipinas: Takbo ng Kaunlaran (from White Flower)

Kaya Natin To: Takbo ng Kaunlaran
August 17, 2014
Bonifacio Global City
3k, 5k, 10, 21k

Race Details

The short distance races are your usual races but the 21k poses a new challenge. There are special awards waiting for the individual and for the team. Individual participants can get a chance to win not just the over-all awards but also:
  • 2KM Challenge – be the first to reach 2KM
  • 5KM Challenge – be the first to reach 5KM
  • 10KM Challenge – be the first to reach 10KM
  • 16KM Challenge – be the first to reach 16KM
  • King of the Hill – be the first to climb up Kalayaan Fly-over
Note: All participants must complete the 21K Race in order to be entitled for the special awards

Race Mechanics for 21K Race
1. Special Race Winners for 21K are:
a. King and Queen of the Hill
b. Sprint King and Queen
c. 5K King and Queen
d. 10K King and Queen
e. 16K King and Queen
2. There will be special signages once you approach the 21K Special Race Marks and there will be a marshal waiting to hand over the special mark medal for the participant who claims it first.
3. Once the special mark medal is handed over to the participant who reaches the mark other participants cannot claim it anymore.
4. 21k Participants can only get one Special Award
5. 21K Participants who won the special awards must complete the whole race to claim there prize, they must turn over the medal at the finish line with the finish line judges and have their names recorded at the winners booth.
6. Participants will win special prizes from their specially marked awards
7. In case of disputes participants must prepare a written report against other participants and must be signed by the race director. There will be a corresponding dispute fee of 500 Php

Registration

Registration Fee:
  • 21K – 1000 Php
  • 10K – 700 Php
  • 5K – 500 Php
  • 3K – 400 Php


Participants upon their registration will received:
  • WF Singlet
  • WF Race Kit
  • WF Map
  • Calchews Chewables 2 small box of 15’s
  • Finishers Shirt will be given to 21K Finishers


Race Registration can be accomplished by two mediums:
Online Registration via Dragon Pay Online
In Store Registration (Manual Process) at the following Chris Sports outlets:
  • SM MOA
  • SM North Annex
  • Market
  • SM Megamall
  • Glorietta 3
Gun start
21K - 4:00 AM
10K - 5:00 AM
5K- 5:30 AM
3K - 5:40 AM

Singlet Design


Race Route









Saturday, May 24, 2014

New 2014 Rudy Project releases: Jockey Helmets for kids

Press Release

 Blue-White
Pink Flowers


Red-White

Riding safe is the number one priority for Rudy Project and its helmet designers. Through intensive research, the employment of sturdy technologically-advanced materials and endless testing, Rudy Project produces some of the world’s highest-quality and advanced helmets that are not only “Technically Cool” but “stylishly cool” as well.

As demonstrated in the three new cool Jockey helmet designs for kids, ages 4-11 (helmets range from small to medium) Rudy Project combines, safety, quality, style and comfort all rolled into one. Boys and girls can choose from the colour combinations of Red and White or Blue and White while for the girly girl, the Pink Flowers design is bound to be a big hit.


Jockey helmets will be available at Rustan’s Makati and Rustan’s Shangri-La Plaza until June, 2014.

Thursday, May 22, 2014

Alaska holds “The Power of Tri: 3 Weekends, 3 great sports events”

Press Release



The best things in life truly come in threes as Alaska unveiled in "The Power of Tri: 3 Weekends, 3 Great Sports Events” Press Conference last May 16 at the Seda Hotel, Bonifacio Global City.  The three sport events will compose of swim, bike, and run events – Alaska IronKids Philippines Aquathlon, Alaska Cycle Philippines, and Alaska World Milk Day Family Run.

Alaska has teamed up with Cycle Asia, a network of premier cycling events and Sunrise Events to launch the Alaska Cycle Philippines whereFilipino riders willgear up for three days of thrilling bike action from May 16 to 18 with the children’s race happening on May 17 and May 18 for the adults.

The event will cater to cyclists of all ages and abilities with different categories like the Tricycle Ride which is specially designed for young kids between ages 2 and 5, the Junior Challenge which is a more challenging category designed for older children where they have to ride as fast as they can within 30 minutes and then there’s the Foldies Community Ridewhich is catered to the popular folding bikes cycling community. The Alaska Cycle Philippines will also be a “Bike Ride Out”, meaning there will be no winners just plain fun to promote participation and most especially good health and an active lifestyle. 

Alaska IronKids Philippines Aquathlon on the other hand will be held on May 25 at Club Manila East, Taytay, Rizal.Alaska IronKids Philippines is the local junior version of the international triathlon series, IronMan. The race is open to children six to 14 years old.

On June 1, Alaska will hold the Alaska World Milk Day Family Run along 30th Street corner 9th Avenue at the Bonifacio Global City. Registration is open until May 25 and categories include 3K for individuals and family, 5K and 10K races. This event will be fun filled for the whole family and there will be series of activities and simultaneous events from different parts of the country.

"We are excited to continue an active year of Alaska Sports with the launch of the three events Alaska Cycle Philippines, Alaska IronKids Philippines Aquathlon and the Alaska World Milk Day Family run. Alaska teamed up with international partners to ensure that Filipino families participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle," said Uytengsu.

The 7th National Nutrition Survey, done by the Food and Nutrition Research Institute and the Department of Health, showed that obesity is increasing with nearly two out 10 children considered as overweight. Under-nutrition is also a public health concern affecting nearly three out 10 children.  Alaska promotes nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink and through educating the public about the importance of drinking milk and keeping an active and healthy lifestyle.

Alaska promotes a holistic sports development program for the whole family and encourages a healthy and active lifestylethrough biking, swimming and running. It also helps in community development and nation building by nurturing positive values of teamwork, cooperation and fair play through sports activities like the Alaska Cycle Philippines, Alaska IronKidsAquathlon and the World Milk Day Family Run.

For general information on Alaska Cycle Philippines visit http://www.cyclephilippines.com.ph/alaska/ orhttps://www.faceebook.com/alaskacyclephilippines.For general information about Alaska Milk Corporation visit www.alaskamilk.com, www.alaskaworldmilkday.com or www.ironkidsphil.com. For live tweets and updates follow us at @ALASKAsportshub

Wednesday, May 21, 2014

Introducing the Alaska Tri-Aspire Team

The Alaska Tri-Aspire team is a professional triathlon team composed of 2 of the world’s best professional triathlon athletes and 5 Filipino elite development athletes. The Alaska Tri-Aspire team aims to produce legitimate professional athletes who can compete in the 5i50, 70.3 IronMan, XTERRA events and athletes who can represent the Philippines in the Asian Beach Games, Asian Games and Olympic games.



Members of the team are professional athletes Pete Jacobs from Australia who is the 2012 Ironman World Champion and Caroline Steffen from Switzerland who is an ITU World Long Distance Champion and multiple Ironman champion. The Filipino Elite composed of Banjo Norte, Jenny Rose Guerrero, JonardSaim and Juan Carlos Abad will be under Coach Mathieu O’Halloran’s guidance in training to become a world-class team that can represent the country in triathlon races worldwide. The elite team is mainly composed of Filipino athletes because Alaska Milk Corp. wanted to focus on developing and nurturing grassroots talents.

Let us all cheer as the Alaska Tri-Aspire Team proudly wave the Philippine flag at the races they will conquer.Their unrivaled passion, fearless determination and steadfast discipline will bring them closer to monumental victories Filipinos around the world will be proud of. 

Meet the Filipino Elite Team









Monday, May 19, 2014

adidas and Spotify Team Up to Boost Your Run

Press Release

Runners can now Enjoy Endless Energy and Personalized Playlists


Herzogenaurach, Germany (May, 2014) – adidas has partnered with one of the world’s leading digital music sources, Spotify, to #boostyourrun with personalized playlists tailored to match the Endless Energy of BOOST™.

Runners can visit www.Spotify.com/boostyourrun in their mobile browser and input details including location, distance, musical interest and workout intensity to create a playlist that seamlessly opens in their Spotify app. The provided information will generate a selection of tracks tailored to the distance and music that matches the runner’s desired intensity which includes “easy,” “moderate” and “push it.”


“Boost makes everything about running better and now that also includes the music that millions of runners rely on for motivation,” said Adrien Leek, senior vice president of adidas running. “The relationship between adidas and Spotify is a perfect match that will enhance any runner’s experience.”


Boost Your Run marks the first time Spotify will leverage its library of more than 20 million songs to provide a personalised playlist for runners. In a matter of seconds runners can easily enjoy a new Spotify playlist each time they lace up with the adidas Boost Your Run activation.

“Partnering with adidas is the perfect way to strengthen our relationship with the rapidly-growing fleet of runners around the world,” said Chris Maples, VP of Europe for Spotify. “The energy adidas provides with Boost, combined with the energy runners get from our endless supply of music, delivers a unique running experience from headphones to toe.”

While enjoying the highest Energy Return of any foam cushioning and one of the world’s largest digital music libraries, runners are also encouraged to share their experience using #boostyourrun via Facebook, Twitter or Instagram. Runners who use #boostyourrun also have a chance to be rewarded with prizes such as full year Spotify Premium accounts for their participation.


adidas Boost Your Run is available wherever Spotify is accessible. Spotify coverage continues to grow globally and for a complete list of areas that offer Spotify and Boost Your Run, please visit http://press.spotify.com/us/information/.  

Keep up with the adidas running story by following www.facebook.com/adidasrunning and www.twitter.com/adidasrunning. 

Saturday, May 17, 2014

Ateneo Aquathlon 2014

Ateneo Aquathlon is an annual swim and run event organized by the Ateneo Swim Team. This year, it was held on March 2 at the Ateneo de Manila campus where it attracted a variety of newbie and experienced aquathletes, triathletes and even celebrities.


Pre-Race

I have been inactive with running since January with my last running event at 1k @ Amway Run. But I am regularly training with swimming until it was too cold a few weeks before the event so I skipped swimming then. Good thing, I was able to squeeze in a training so I was confident to do the swim leg at a respectable time.

Also, I got pumped up with watching IronKids get a shot at the Alaska IronKids Aquathlon event in February 9 and I was excited to get to participate in the Ateneo Aquathlon.

Actual Race


I arrived in time at the Ateneo de Manila campus for our age group's check in time to get my race paraphernalia's and have myself marked. I found running friends, swimming friends and even college friends while waiting for our gun start. Before heading to the pool, we were briefed by the Ateneo Swim Team about the race. They clarified how many laps to swim and what the race route for the 5k run will be. Then, we were off to the pool side to place our belongings in our transition box and head to the side of the pool to begin our laps.


A few minutes later, we were instructed to leave our things for the transition. Then, it was already gun start for the swim leg. Like I practiced, I made use of my swim training with total immersion and finished 600m of swim with a moderately fast and relaxed swim. Then, I made my way to the transition area to change into my running attire. I took my time putting on my shirt, shirts and the rest of my running things so I would be comfortable in the run. As I was putting on my music player, I notice my friend's MP3 player got mixed up in mine and I had to go back to the transition area to leave it in the transition basket.


Then, I was off to the 5km run in Ateneo de Manila. I wasn't really looking forward to this leg. After having a decent finish in the swim leg, 10 athletes passed me as I wasn't really ready for fast 5km running. Anyway, I was still happy to finish going zig zag around the Ateneo campus and I was once again an aquathlon finisher.

My Official Time is...


Post Race


After my finish, I looked for swim pals, DonRey, Ken and Dan and we took photos and cleaned ourselves up. It was still too early to dine out so we just went on our way back home. Until next swim, guys!

Review

Ateneo Aquathlon has undergone a lot of improvements like the addition of automated timing chips. But the experience is as you would expect, challenging and fun. The host were extra bubbly and the marshals was helpful. I hated the loop thingies but they are essential for this kind of event.


I will definitely join again next year.

Garmin Log: http://connect.garmin.com/activity/453583192

Tuesday, May 13, 2014

Cobra Energy Drink and Summit Water Power Up Donaire for Next Fight

Press Release

Nonito “Jun-Jun” Donaire is showing the true heart of a warrior as he reaches for his next summit: a fourth division world title as he faces reigning WBA featherweight champion Simpiwe Vetyeka on May 31 at the Cotai Arena of The Venetian Resort in Macau. Fresh from his victory against Vic Darchinyan in November, Donaire is ready to take it to the next level.


The former three-division world champion is focused not only on the fight at hand, but also on persevering to take on more world titles after this fight, “I want to be a better, stronger, smarter fighter. This is my first fight in this weight division, and I need to be in the best mental and physical condition possible when I enter the ring. Boxing is not just something I do – this is my career, and I will do what it takes to reach even greater heights and show the world what the Filipino can do.”


Helping him reach his goals and powering him to extraordinary heights are Cobra Energy Drink and Summit Natural Drinking Water . Abe Cipriano, AVP for Marketing for Non-Alcoholic Beverages of Asia Brewery says, “Throughout his career, Nonito has proven that the perseverance of a warrior’s heart can get you through any challenge. He embodies the values of Summit Water in reaching for his goals, and Cobra in persevering despite all odds. Nonito is an inspiration to us all.”

Sunday, May 11, 2014

Alaska’s Jr. NBA and Jr. WNBA All-Stars Announced

Press Release



The national coaches and the top ten boys and top five girls who are now the Jr. NBA All-Stars and Jr. WNBA Top 5 for the year 2014 were finally chosen last April 27 at the SM Mall of Asia Concert Hall.

The Jr. NBA and Jr. WNBA All-Stars and National coaches will be given the experience of a lifetime as they go on a trip to watch an NBA game and get the chance to meet some of their favorite NBA players. Last year, the Jr. NBA team met NBA superstar Kobe Bryant and watched a regular season game of the Los Angeles Lakers against the Memphis Grizzlies at the Staples Center.

Gordon Hayward of the Utah Jazz and WNBA Legend Tina Thompson, one of the greatest WNBA players of all time, came to Manila and helped run the National Training Camp. They also coached the second annual Jr. NBA Alumni All-Star game featuring past Jr. NBA standouts. Hayward and Thompson followed BJ Armstrong, AC Green, Luc Longley and Mugsy Bogues as NBA Players/ Legends who have been part of Jr. NBA-Alaska youth basketball program in the Philippines.



The best local basketball coaches, led by Alaska and PBA legend Jojo Lastimosa joined NBA coach Chris Sumner in conducting the clinics for the coaches and the players during the regional selection camps. The players were judged not just on their basketball skills but on STAR values of practicing Sportsmanship, Teamwork, positive Attitude and Respect for others at all times.


Coach Cliff Andy Tesocan of Tacloban, Leyte was named as the Jr. NBA Coach of the Year while Coach Ma. Pia Dysangco of Tondo, Manila became the Jr. WNBA Coach of the Year.  Rhayyan Amsali of Zamboanga (but studies in Manila) and Christiana Dimaunahan of Manila were picked as Alaska Sports Youth Ambassador for the Jr. NBA and Jr. WNBA, respectively.




The lucky boys and girls who now comprise the 2014 Jr. NBA All-Stars and Jr. WNBA Top 5 are: Vince Leo Dolendo (Iloilo RSC but from Antique), Andrew Velasco (Cebu), Luigi Velasco (Manila), David Leandro Umadhay (Iloilo RSC but from Antique), Jethro Rocamora (Cebu)- smallest in the team, Paul Matthew Manalang (Manila), John Richard Gan (Iloilo), Sam Josef Belangel (Bacolod), Jan Cyril Narvasa (Manila) and Rhayyan Amsali (Manila) for the Jr. NBA All-Stars and Mary Jean Pascual, Karl Ann Pingol, Arielle Lanot, Roxanne Salvador, Kreecie Bettina Binaohan for the Jr. WNBA Top 5. Incidentally the girls are the very first batch of Jr. WNBA players here in the Philippines.

Wilfred Steven Uytengsu, President and CEO of Alaska Milk Corporation praised the continuing partnership between Alaska and the NBA, which has helped develop the sport and young boys, and girls become better individuals and productive members of society.

"We are excited to jumpstart another active year of Alaska Sports with the opening of the Jr. NBA and Jr. WNBA-Alaska program for young girl players. Alaska and Jr.NBA/Jr.WNBA encourage children to participate in sports to nurture their talent, live a healthy lifestyle and enjoy the benefits of outdoor play."

Under-nutrition also remains to be a public health concern affecting nearly three out 10 children.   Alaska recognizes the need of Filipino children for proper nutrition.  According to the 7th National Nutrition Survey done by the Food and Nutrition Research Institute and the Department of Health, obesity is increasing with nearly two out 10 children considered as overweight. 

Through the program, Alaska leads in promoting a healthy lifestyle, especially among children, through regular sports activities and proper nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink. 

For general information on Jr. NBA Philippines visit www.jrnba.asia/philippines; Alaska Basketball Power Camp visit www.alaskapowercamp.com/basketball  and for live Twitter updates follow @ALASKAsportshub.

Saturday, May 10, 2014

Philippine Air Force (PAF) Run 2014


67th Philippine Air Force (PAF) Run
June 1, 2014
4:45AM
CCP complex

For the past two years, the Philippine Air Force (PAF) organized the PAF Anniversary Fun Run which attracted some 2,000 running enthusiasts. The event successfully raised funds for the dependents of Philippine Air Force Personnel who were either Killed-in-Action (KIA) or was totally incapacitated while in line of duty. This event has been an annual project of the Philippine Air Force in order to uplift the morale and welfare of its personnel and their families/dependents.

In line with that noble advocacy and as part of the 67th PAF Pre-Anniversary activities, the PAF will again conduct the “Takbo ng Hukbong Himpapawid para sa Karunungan at  Kinabukasan ng Kabataan 2014” on 01 June 2014 at  Liwasang Ulalim CCP Complex Pasay City. The activity will include a 3km, 5km, 10km and 21km runs which will be open to all ages. Proceeds of the event will go to the scholarship program for the dependent
s of Philippine Air Force Personnel who were either Killed-in-Action or totally incapacitated while in line of duty.

Our soldiers, civilian employees, military dependents and civilians, both young and old will be participating in the said activity. This running event will surely foster camaraderie and solidarity among the members of your Air Force and civilian populace, as it is an avenue to promote good health and wellness. 

Registration

Registration Period: May 7 to 31, 2014
Venues: Asics (Greenbelt, Solenad 2 and BHS), Olympic Village (Trinoma), Second Wind Running Stores (QC, Greenhills and Ortigas)

Fees: 
3k - P350
5k - P400
10k - P500
15k - P600

All finishers will receive a medal.

Singlet Design

Finisher's Medal

Friday, May 09, 2014

Alaska IronKids Philippines Triathlon encourages more and more Filipino children into adopting an active and healthy lifestyle.

Press Release


These days, the only exercise children seem to be doing is surfing, the digital kind that is. Instead of playing outside with their friends, today’s children stay indoors, glued to the TV or to videogames. It isno wonder then that 2 out of 10 Filipino children, 10 years old and below, are overweight while 3 of 10 children are undernourished as seen in the results of the 7th National Nutrition Survey conducted by the Department of Science and Technology-Food and Nutrition Research Institute (DOST-FNRI).

But the inactive landscape is slowly changing in recent years, thanks to pioneering sports programs like the Alaska IronKids Philippines Triathlon, which has managed to convert a number of kids from couch potatoes to young triathletes who have the passion for the sport. A triathlon is a race that is comprised of three sporting events: swimming, running and biking. It is open to children 6 to 14 years old.

Alaska IronKids Philippines is the country’s very first triathlon event for the youth.Since holding its first race in 2012, the local triathlon series has grown in leaps and bounds, grooming young triathletes that have become the pride of the Philippines in international competitions. Being the local junior version of the international triathlon series, Ironman, Alaska IronKids Philippines Triathlon has  produced champions, on and out of the podiums— children who are not only committed to winning but also ones who understand that losing is also winning, having learned the values of determination, hard work, teamwork, discipline and sportsmanship from their experiences in the race.

A vital component of the Alaska Milk Corporation sports program and presented by Alaska Chocolate Powdered Milk Drink, Alaska IronKids Philippines Triathlon aims to promote among children the importance of good nutrition and active lifestyle in a fun and exciting way that will get them “to go out and play” on their own, no coercion required. It hopes to get them on the path toward an active and healthy lifestyle that does not only involve physical activity but also proper nutrition as well, living up to Alaska’s key message, “Nutrition. Action. Champion.”
This Sunday (April 13, 2014), Alaska IronKids Philippines will be holding its first triathlon of the year at La Stanza in Marikina. This is the second in the Alaska IronKids Philippines series of races for 2014, which kicked-off with an aquathlon race last February at BF Homes, Parañaque.This year, Alaska IronKidsPhilippines will be starting a non-competitive, no-age category, dividing each race into three parts: Race; Play, which is non-competitive and has no age categories; and Relay, which is composed of two mix age groups.  The Play category was added to encourage more children to try out the sport and just join the races for the fun of it, without the burden of competition and the pressure of winning.

There will be another aquathlon race in May at Club Manila East and a triathlon in August in Cebu. In October, Alaska Milk will be holding the Alaska IronKids Philippines Family Triathlon, the very first family-oriented triathlon event in the country. It aims to encourage families to adopt a healthy and active lifestyle as well as serve as an avenue for parents and kids to bond and build lasting relationship.


For more information, check out the Alaska IronKids website, www.ironkidsphil.com and www.alaskamilk.com.ph.

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