Wednesday, July 23, 2014

Cobra Ironman 70.3 Philippines all set for August race in Cebu

Press Release

Six strong years of powering up the extraordinary for the ultimate test of endurance

(Manila, Philippines) Cobra Energy Drink, Sunrise Events, Inc. and three-time host location, Lapu-Lapu City in Cebu are now all geared up to hold the biggest and toughest triathlon race that the country has ever experienced, in which only the extraordinary can conquer. The 2014 Cobra Ironman 70.3 is set on August 3, expecting over 2,500 registrants from all over the globe. This year’s race marked history when registration slots were filled up all within 4 hours after the online registration opened. This is by far the biggest Cobra Ironman 70.3 Philippines in terms of registration count.

Cobra Energy Drink has been powering up the event for 6 years straight starting in 2009 when the first Cobra Ironman 70.3 was brought to the Philippines. As part of its efforts to promote the sport, Cobra Energy Drink, together with Sunrise Events, held the first Send-Off Expo last July 11-13, where registered triathletes and even just thriving athletes were provided with race-preparation seminars and lectures. This effort goes beyond sustaining the energy needed, but to also fuel up the mind and spirits of the athletes.

“We are taking a new philosophy route this year, as we push our hardworking athletes to Be Extraordinary. This is how Cobra Energy Drink sees their challenges – they are not only in competition with other athletes, but more importantly with themselves, outdoing their best race time this year,” explains Abe Cipriano, Asia Brewery AVP for Marketing of Non-Alcoholic Beverages.

The training needed for this kind of race takes a lot of effort combined with strong commitment and unyielding perseverance. These athletes’ strict preparation time lasts for months. Similar to the previous Ironman 70.3 events, athletes challenge themselves to reach the finish line for different reasons: some do it to promote a healthy lifestyle, some do it for their advocacies, and there are those who push themselves to test their endurance.

As part of Cobra’s ‘Be Extraordinary’ campaign, the brand acclaims the spirit of determination and perseverance of these Cobra Ironman 70.3 athletes who push themselves to be the best that they can be – and become inspiration to thriving athletes and everyday Filipinos. This is how to be extraordinary, by outdoing yourself with every challenge encountered, and for Cobra Ironman 70.3 Philippines, by outracing themselves. 

Tuesday, July 15, 2014

Special Sofitel Manila Hotel Rates for the Sofitel Manila Half Marathon

Sofitel Philippine Plaza is happy to announce that they are giving  all our runners at the Manila Half Marathon 2014 on August 17, 2004 a chance to avail a  special room rate package for those who will be checking in on August 16, 2014 (Saturday).


Room only                                                                          : PHP 5,500 Net
Room with breakfast for two at Spiral                     : PHP 6,500 Net


1.       Advance booking coursed through Sofitel Room Reservation (551 55 55) is required. No walk-in reservation is allowed.
2.       Reservation must be guaranteed through credit card or cash deposit.
3.       Upon check-in, registration receipt must be presented at the Front Desk.
4.       Twenty four cancellation policy will apply prior to date of check-in.

5.       Breakfast is from 630am until 1030am only.

Monday, July 14, 2014

Cut the cords and unleash your inner athlete!

Press Release

If you’re fed up with irritating earphone cords chaining you to your phone or music device, now you can move with complete freedom!

With the yurbuds Inspire Limited Edition Wireless sport earphones, you’ll never have your earphone cords getting in the way of your workout again. Inspire Limited Edition Wireless are the first-ever stereo Bluetooth® wireless earphones guaranteed never hurt and never fall out, enabling you to workout snag- and pain-free every time.

Prepare to be aurally impressed with these ‘buds – equipped with 15mm drivers, yurbuds Inspire Limited Edition Wireless earphones more than double the driver size of many other stereo wireless earphones, providing bigger and better sound. Great news for those who love to get their heart pumping with thumping beats! They also allow for ambient sound, permitting you to remain aware of your surroundings on your walk or run.

Inspire Limited Edition Wireless lock perfectly into place and are comfortable for hours, thanks to yurbuds’ ergonomic TwistLock™ Technology and FlexSoft™ Comfort Fit. Inspire Limited Edition Wireless are also sweat and water resistant and the two buds are connected by a durable Kevlar cord, which can be worn either under the chin or behind the head.

Seamlessly integrating volume and full track and call control, the noise cancelling dual-microphone system lets you easily answer phone calls while you’re on the go. If you've ever tried to have a phone conversation in a windy space you'll love the functionality of the wind-blocking microphone on these yurbuds!

The Inspire Limited Edition Wireless battery powers an impressive week’s worth of workouts and provides visual and audible indicators when running low. A micro USB charging port makes recharging the earbuds simple.

The yurbuds Inspire Limited Edition Wireless come with a lifetime warranty and retails for P7500. It will soon be available in the following stores:  Power Mac Center, Runnr, Planet Sports, and R.O.X.  

This is serious sound with no strings attached - go ahead and break free!

Saturday, July 12, 2014

Cobra Ironman 70.3 holds Send-Off Expo for 2014 triathletes

Press Release

(Manila, Philippines) The biggest and most challenging triathlon race in the country is back this August in its host location, Lapu-Lapu City in Cebu. The Cobra Ironman 70.3 is the highly anticipated premiere-sporting event in the Philippines since 2009. Comprising a strenuous distance of 1.9K swim, 90K bike, and 21K run (totalling 70.3 miles), athletes from all over the word is set to land in the Queen City of South this August 3 to face their toughest test of endurance.

To power start the athletes’ road to Cobra Ironman 70.3 in Cebu, Cobra Energy Drink, together with Sunrise Events, Inc., will hold the first ever Send-Off Expo on July 11-13 at The Rockwell Tent. Open to Cobra Ironman 70.3 athletes and all thriving athletes, the 3-day Send-Off Expo will conduct race-preparation talks and hold exhibit booths from Timex, Rudy Project, Oakley, Asics and many more for swim, bike or run gear at discounted prices.

The three-day Send-Off Expo is open from 10am to 8pm daily. The preparation talks will be on Day 2, starting with Swim Talk: “Don’t Just Survive The Swim.Enjoy It!” by Coach Jenny Guerrero; Bike Talk: “55 Tips to Conquer 55 Miles” by Coach Kaye Lopez; Run Talk: “Catch Me if You Can” by Coach Ige Lopez; and For Newbies Talk: “Tips for the first-time IM70.3 Cebu Triathletes” by Raymond Racaza. On Day 3, there will be a Sports Science Talk: “Sports Science for The Fast and The Faster” by Dr. Martin Camara, DC; and Nutrition and Hydration discussion by Dr. Haeri Roh-Schmidt, Ph.D.

“From day one to three, we prepared activities and preparation talks from swimming, biking, to running that all athletes will benefit from. We invited esteemed speakers who are experts in their fields to impart their knowledge to our triathletes – preparing even more their minds, bodies, and spirits for this biggest and toughest race,” shares Abe Cipriano, Asia Brewery AVP for Marketing of Non-Alcoholic Beverages.

Training for the Cobra Ironman 70.3 Philippines takes months of rigorous conditioning and preparation, and this is why Cobra Energy Drink decided to conduct the Send-Off Expo to further boost the spirit of persistence and endurance to all athletes, pro and novice, and to all fans of this growing sport.

For the list of talks and exhibitors LIKE Cobra Philippines on Facebook.


Sandro Reyes of the Makati Alaska FC Team played hard for the Championship at the Finals of the FC UFL League Cup last June 29 at the Emperador Stadium, McKinley Heights against the Loyola Meralco FC Team. The Alaska FC Team is proud to make it to the finals and winning 2nd place in the Boys 9 and Boys 11 category. Sandro is a scholar of the prestigious FC Barcelona Escola and returned to Manila to reinforce the Alaska FC Team. Become a champion too and join Alaska’s sports programs now! NUTRITION.ACTION CHAMPION.For more information, check out and live tweets and updates @ALASKAsportshub.

Friday, July 11, 2014

Dreaming of a Staycation

As I am stuck at my graveyard shift when the other employees are soundly sleeping. Instead of doing serious work, I'll be dreaming of a vacation without the hassle of a tiring travel or a staycation.

My dream staycation involves a change of environment so leaving the office and leaving my current residence is a must. STEP 1 to a great staycation: Check in a hotel! It doesn't have to be a big room. It just has to comfortable.

Sofitel Hotel Room
Source: cntTraveller

Then, it would be time to relax and get lots and lots of sleep. STEP 2: SLEEP!

Source: EvidenceMag

Sleeping wouldn't be enough to stay relax. You need nourishment to give you energy for the day. Don't mind the strict diets and calorie counting. You are on vacation. These restrictions are on a break. STEP 3: Eat!

Source: CloverHotel

Lastly, you have to be entertained so STEP 4: Watch movies, TV shows or Documentary.

Relax in front of the TV
Source: fiJourney

Tuesday, July 08, 2014

My 4th runniversary: DZMM Color Run 2014

On the first week of May 2011, I joined my first running event. Four years later, I decided to join the DZMM Color Run 2014 on May 4, 2014 at BGC to celebrate my runniversary.


I haven't been training actively in running and I haven't targeted to join any running events. But it was my runniversary on the first week of May and I wasn't going to let that pass without a proper celebration. I wasn't planning to run seriously so I tagged my roommate along and enjoyed this themed run.

Actual Race

Our new place was 30 minutes away from our old one so I over-estimated our travel time and we were there extra early. We took that time to take pictures in the venue and prepare ourselves. The warm up was headed by the recently concluded (at least then) Biggest Loser finalists. We joined in jumping up and down with the crowd.

At around 6:00 am, we started running. We did run walk as we didn't train running all the way for 5km. We stopped and enjoyed each color station. And it took us an hour to finish the race.


After the race, we changed out of our color powder filled running attire and had breakfast at a nearby restaurant. Later in the day, I washed the color off and it was easy to take it off.

Race Review

It was a great race with cool and ample hydration. Color ran out in some of the stations but the marshals improvised so those (like us) who wanted to be filled with color weren't disappointed. Participants who ran fast didn't get any color as the color marshals throw the powder slow. The color powder stinks but the run event was fun, overall.

NuffNang Ads