years of powering up the extraordinary for the ultimate test of endurance
Philippines) Cobra Energy Drink, Sunrise Events, Inc. and three-time host
location, Lapu-Lapu City in Cebu are now all geared up to hold the biggest and
toughest triathlon race that the country has ever experienced, in which only
the extraordinary can conquer. The 2014 Cobra Ironman 70.3 is set on August 3,
expecting over 2,500 registrants from all over the globe. This year’s race
marked history when registration slots were filled up all within 4 hours after
the online registration opened. This is by far the biggest Cobra Ironman 70.3
Philippines in terms of registration count.
Drink has been powering up the event for 6 years straight starting in 2009 when
the first Cobra Ironman 70.3 was brought to the Philippines. As part of its efforts
to promote the sport, Cobra Energy Drink, together with Sunrise Events, held
the first Send-Off Expo last July 11-13, where registered triathletes and even
just thriving athletes were provided with race-preparation seminars and
lectures. This effort goes beyond sustaining the energy needed, but to also
fuel up the mind and spirits of the athletes.
“We are taking a new philosophy route this year, as we push our
hardworking athletes to Be Extraordinary. This is how Cobra Energy Drink sees
their challenges – they are not only in competition with other athletes, but
more importantly with themselves, outdoing their best race time this year,” explains Abe Cipriano, Asia
Brewery AVP for Marketing of Non-Alcoholic Beverages.
The training needed for this
kind of race takes a lot of effort combined with strong commitment and
unyielding perseverance. These athletes’ strict preparation time lasts for
months. Similar to the previous Ironman 70.3 events, athletes challenge
themselves to reach the finish line for different reasons: some do it to
promote a healthy lifestyle, some do it for their advocacies, and there are
those who push themselves to test their endurance.
part of Cobra’s ‘Be Extraordinary’ campaign, the brand acclaims the spirit of determination
and perseverance of these Cobra Ironman 70.3 athletes who push themselves to be
the best that they can be – and become inspiration to thriving athletes and
everyday Filipinos. This is how to be extraordinary, by outdoing yourself with
every challenge encountered, and for Cobra Ironman 70.3 Philippines, by outracing
Sofitel Philippine Plaza is happy
to announce that they are giving all our runners at the Manila Half
Marathon 2014 on August 17, 2004 a chance to avail a special room rate
package for those who will be checking in on August 16,
: PHP 5,500 Net
Room with breakfast for two at
: PHP 6,500 Net
TERMS AND CONDITIONS:
1.Advance booking coursed through Sofitel Room
Reservation (551 55 55) is required. No walk-in reservation is allowed.
2.Reservation must be guaranteed through credit
card or cash deposit.
3.Upon check-in, registration receipt must be presented
at the Front Desk.
4.Twenty four cancellation policy will apply prior
to date of check-in.
If you’re fed up with irritating earphone cords chaining you to your phone
or music device, now you can move with complete freedom!
With the yurbuds Inspire Limited
Edition Wireless sport earphones, you’ll never have your earphone cords
getting in the way of your workout again. Inspire
Limited Edition Wireless are the first-ever stereo Bluetooth® wireless
earphones guaranteed never hurt and never fall out, enabling you to workout snag-
and pain-free every time.
Prepare to be aurally impressed with these ‘buds – equipped with 15mm
drivers, yurbudsInspire Limited Edition Wireless
earphones more than double the driver size of many other stereo wireless
earphones, providing bigger and better sound. Great news for those who love to
get their heart pumping with thumping beats! They also allow for ambient sound,
permitting you to remain aware of your surroundings on your walk or run.
Edition Wireless lock perfectly into place and are comfortable
for hours, thanks to yurbuds’ ergonomic TwistLock™ Technology and FlexSoft™
Comfort Fit. Inspire Limited Edition
Wireless are also sweat and water resistant and the two buds are connected
by a durable Kevlar cord, which can be worn either under the chin or behind the
Seamlessly integrating volume and full track and call control, the noise
cancelling dual-microphone system lets you easily answer phone calls while
you’re on the go. If you've ever tried to have a phone conversation in a windy
space you'll love the functionality of the wind-blocking microphone on these
The Inspire Limited Edition Wireless’ battery powers an impressive week’s worth of workouts
and provides visual and audible indicators when running low. A micro USB charging port makes recharging the earbuds simple.
The yurbudsInspire Limited Edition
Wireless come with a lifetime warranty and retails for P7500.It will soon be available in the following stores: Power Mac Center, Runnr, Planet Sports, and
This is serious sound with no strings attached - go ahead and break free!
(Manila, Philippines) The biggest and most challenging triathlon race
in the country is back this August in its host
location, Lapu-Lapu City in Cebu. The Cobra Ironman 70.3 is
the highly anticipated premiere-sporting event in the Philippines since
2009. Comprising a strenuous distance of 1.9K swim, 90K bike, and 21K run
(totalling 70.3 miles), athletes from all over the word is set to land in the
Queen City of South this August 3 to face their toughest test of endurance.
To power start the athletes’ road to Cobra Ironman 70.3 in Cebu, Cobra
Energy Drink, together with Sunrise Events, Inc., will hold the first ever
Send-Off Expo on July 11-13 at The Rockwell Tent. Open to Cobra Ironman 70.3
athletes and all thriving athletes, the 3-day Send-Off Expo
will conduct race-preparation talks and hold exhibit booths from
Timex, Rudy Project, Oakley, Asics and many more for swim, bike or run gear at
The three-day Send-Off Expo is open from 10am to 8pm daily. The
preparation talks will be on Day 2, starting with Swim Talk: “Don’t Just Survive The Swim.Enjoy It!” by
Coach Jenny Guerrero; Bike
Talk: “55 Tips to Conquer 55 Miles” by Coach Kaye
Lopez; Run Talk: “Catch Me if You
Can” by Coach Ige Lopez; and For Newbies Talk: “Tips for the first-time IM70.3 Cebu Triathletes” by
Raymond Racaza. On Day 3, there will be a Sports Science Talk: “Sports Science for The Fast and The Faster” by
Dr. Martin Camara, DC; and Nutrition
and Hydration discussion by Dr. Haeri Roh-Schmidt, Ph.D.
“From day one to three, we prepared activities
and preparation talks from swimming, biking, to running that all athletes will
benefit from. We invited esteemed speakers who are experts in their fields to
impart their knowledge to our triathletes – preparing even more their
minds, bodies, and spirits for this biggest and toughest race,” shares
Abe Cipriano, Asia Brewery AVP for Marketing of Non-Alcoholic
Training for the Cobra Ironman 70.3 Philippines takes months of
rigorous conditioning and preparation, and this is why Cobra Energy Drink
decided to conduct the Send-Off Expo to further boost the spirit of persistence
and endurance to all athletes, pro and novice, and to all fans of this growing
For the list of talks and exhibitors LIKE Cobra Philippines on Facebook.
Sandro Reyes of the Makati Alaska FC Team
played hard for the Championship at the Finals of the FC UFL League Cup last
June 29 at the Emperador Stadium, McKinley Heights against the Loyola Meralco
FC Team. The Alaska FC Team is proud to make it to the finals and winning 2nd
place in the Boys 9 and Boys 11 category. Sandro is a scholar
of the prestigious FC Barcelona Escola and returned to Manila to reinforce the
Alaska FC Team. Become a
champion too and join Alaska’s sports programs now! NUTRITION.ACTION CHAMPION.For
more information, check out www.alaskamilk.com and live tweets and updates @ALASKAsportshub.
As I am stuck at my graveyard shift when the other employees are soundly sleeping. Instead of doing serious work, I'll be dreaming of a vacation without the hassle of a tiring travel or a staycation.
My dream staycation involves a change of environment so leaving the office and leaving my current residence is a must. STEP 1 to a great staycation: Check in a hotel! It doesn't have to be a big room. It just has to comfortable.
Sofitel Hotel Room
Then, it would be time to relax and get lots and lots of sleep. STEP 2: SLEEP!
Sleeping wouldn't be enough to stay relax. You need nourishment to give you energy for the day. Don't mind the strict diets and calorie counting. You are on vacation. These restrictions are on a break. STEP 3: Eat!
Lastly, you have to be entertained so STEP 4: Watch movies, TV shows or Documentary.
On the first week of May 2011, I joined my first running event. Four years later, I decided to join the DZMM Color Run 2014 on May 4, 2014 at BGC to celebrate my runniversary.
I haven't been training actively in running and I haven't targeted to join any running events. But it was my runniversary on the first week of May and I wasn't going to let that pass without a proper celebration. I wasn't planning to run seriously so I tagged my roommate along and enjoyed this themed run. Actual Race
Our new place was 30 minutes away from our old one so I over-estimated our travel time and we were there extra early. We took that time to take pictures in the venue and prepare ourselves. The warm up was headed by the recently concluded (at least then) Biggest Loser finalists. We joined in jumping up and down with the crowd.
At around 6:00 am, we started running. We did run walk as we didn't train running all the way for 5km. We stopped and enjoyed each color station. And it took us an hour to finish the race. Post-race
After the race, we changed out of our color powder filled running attire and had breakfast at a nearby restaurant. Later in the day, I washed the color off and it was easy to take it off. Race Review
It was a great race with cool and ample hydration. Color ran out in some of the stations but the marshals improvised so those (like us) who wanted to be filled with color weren't disappointed. Participants who ran fast didn't get any color as the color marshals throw the powder slow. The color powder stinks but the run event was fun, overall.