Friday, June 27, 2014

Get Your 8 Glasses of Water with Summit Natural Drinking Water 2-Liter Pack

Press Release

Aside from exercising and eating healthy food, one of the best ways to take care of our health is by drinking eight glasses of water a day. Not only does it keep your body hydrated, you also enjoy the many health benefits that come from drinking water[1]. With its many benefits like flushing out toxins, aiding digestion and elimination, and keeping us hydrated 24/7, it’s important to drink the right amount of water everyday.

However, with today’s fast paced lifestyle, it has become harder to track whether we have had our eight glasses daily. Summit Natural Drinking Water, your partner in reaching for your goals, has found an easy way to stay on top of your hydration goals – a two-liter bottle, which is exactly eight glasses of water.

Jef Mendoza, Senior Brand Manager of Summit says, “Everyone is extremely busy these days, and drinking water is often the last thing on their mind. This is why we provided the market with a bottle equivalent to one day’s optimum water consumption. We hope we can inspire them to focus on scaling their personal summits, even as they take care of themselves.”

Coming in an easy-to-grip design, the bottle is easy to take whether at work, at the gym, or even during your daily tasks. The only two-liter bottle in the market gives everyone the chance to get on with their busy lifestyle without sacrificing their health. Truly with Summit Water, you can do more.


Thursday, June 26, 2014

Sofitel Philippine Plaza to revive the Sofitel Manila Half Marathon

Press Release

Manila, June 3, 2014 - Sofitel Philippine Plaza announces the revival of the Sofitel Manila Half Marathon, last staged in 2008. The Sofitel Manila Half Marathon 2014 will feature 5k, 10k and 21k categories, and will be held at the Mall of Asia grounds.  Cash prizes and luxury prizes from Sofitel are at stake for the top three male and female winners of category.

“The Sofitel Manila Half Marathon aims to be at par with other international marathons such as the Boston Marathon or Singapore Marathon.  Aside from this, the greater aim of the event is to contribute to the upliftment of the lives of the street children of Manila through Virlanie Foundation, the beneficiary of the marathon.  In the last year, we have raised over Php 1. 5 million through the two runs we have organized – a part of the proceeds had been used to purchase a van that was handed over to the foundation for their activities. This year we are targeting to have over 6,000 runners and for better success in terms of fund raising. ” says Sofitel Philippine Plaza General Manager Adam Laker.

The Sofitel Manila Half Marathon is a collaboration between the Sofitel Philippine Plaza and the premier running event organizer in the country, Runrio, led by Coach Rio de la Cruz.  “By organizing the Sofitel Manila Half Marathon, we hope to one day become one of the world's most popular running event attracting both amateur and professional runners from all over the world to compete in Manila.  This marathon is dedicated to the children of Virlanie Foundation with the objective of contributing to a better future for the children of Manila.” says Coach Rio de la Cruz.

The marathon takes the runners through a panoramic view of the Manila Bay while running with the cool breeze of the bay.  Sofitel Manila Half Marathon 2014 follows the two highly successful running events brought about by the Sofitel-Runrio partnership in 2013: The Sofitel Runrio Battle of the Sexes Leg 1 and 2.  Just like the two Battle of the Sexes events, the Manila Half Marathon shall be a green race.  Runners are highly encouraged to bring their own water bottles for refilling at hydration stations, instead of using paper and plastic cups. 

Online registration, selling of prepaid cards, and instore registration shall start this June 27 at Toby’s MOA, Toby’s SM North The Block and Move, 30th Street BGC. Complete race information can be found on

Registration fees are as follows: P750 for the 5k, P850 for the 10k, and P950 for the 21k.  All runners shall receive a race bib, singlet, and finishers lootbag and drinks.  The 21km category shall also receive a finishers medal and finishers shirt.

This event is co-presented by Gatorade and sponsored by the following: Gold’s Gym, DOCOMO, StarXpo, DOLE, Delsan Office Systems,Canon Fashion Tailoring,10 Inch Lights and sounds, Dowi Hosiery, Delizio Fine Foods, Diversey, MJ Global, M Plus, Timex, Premier water and Nizoral. Media partners include ANC, Business World, Fox International Channels, Manila Bulletin, Philippine Daily Inquirer and Radio High.

For more information, please call 02-703-1736 or 02-463-4814 or email

Wednesday, June 25, 2014


Sofitel Manila Half Marathon 
August 17, 2014, 4:00 AM
SM Mall of Asia
5k, 10k and 21k

Online Registration: June 27, 2014 to August 1, 2014

In-Store Registration: July 14, 2014 to August 4, 2014

Registration sites:

·         Move, 30th Street, BGC
·         Toby’s SM Mall of Asia
·         Toby’s The Block


Race Category
Registration Fee
Pre-Race Inclusion
Bib with Timing tag and Singlet
Bib with Timing tag and Singlet
Bib with Timing tag, Singlet and Finisher shirts with medal


5K – 3 winners for male and female (Cash Prize)
10K – 3 winners for male and female (Cash Prize)
21K – 3 winners for male and female (Cash Prize)


21km - 4:30am
10km - 5:00am

5km - 5:10am

What is Sofitel Manila Half Marathon?

The Sofitel Manila Half Marathon aims to be at par with other international marathons such as the Boston Marathon or Singapore Marathon.  The greater aim of the event is to contribute to the upliftment of the lives of the street children of Manila through Virlanie Foundation, the beneficiary of the marathon. In 2013, Sofitel Philippine Plaza has raised over Php 1. 5 million through the two runs organized, Sofitel Battle of the Sexes Leg 1 and 2 - a part of the proceeds had been used to purchase a van that was handed over to the foundation for their activities. This year, the target is to attract over 6,000 runners and better success in terms of fund raising. Since 2007, the hotel has launched several projects to help raise funds to support the foundation’s benevolent activities in order to reach out to the children and families living in the poorest areas of Metro Manila. 

Singlet Design

Finisher's Shirt Design (21k)

Finisher's Medal (21k)


Virlanie Foundation (in picture Children's Choir)

For more details, visit

Monday, June 16, 2014

Alaska Milk's Lastimosa joins Jr. NBA camp in Vietnam

Press Release

Alaska Milk Power Camp Director and Philippine basketball legend Jojo Lastimosa joins the National Training Camp of the Jr. NBA Presented by Dutch Lady Vietnam to be held July 13 to 15 at Ho Chi Minh City, Vietnam. Dutch Lady and Alaska Milk Corporation are both under the FrieslandCampina family.

Lastimosa will be the lead assistant coach of basketball operations specialist for NBA Asia Chris Sumner who will run the camp.

"It’s a great opportunity for meto be able to share my knowledge of the game once again not only with my countrymen but now outside of Manila. I'm not only representing Alaska Milk, I'm also representing the Philippines. I'm aware that we have Filipino players playing for Vietnam but being able to teach there firsthand is awesome," said Lastimosa.

"My role in Vietnamwill be the same as in the Jr. NBA in the Philippines. I will help organize the camp and teach the local coaches on the skill stations. The objective is the same in all Jr. NBA camps: to find the best 10-14 year old players. But the most important part really is making the Vietnamese aware of how beautiful this game of basketball is," said Lastimosa.

The NBA’s international youth development program aims to promote participation in the sport of basketball, improve child fitness and teach the public the importance of proper nutrition especially of drinking milk.

Here in the Philippines, Alaska continues their partnership with Jr. NBA to help young boys, and girls, become better individuals and encourage them to embrace a healthy lifestyle by engaging regularly in sports activities and through proper nutrition. Under-nutrition also remains to be a public health concern affecting nearly three out 10 children.   Alaska recognizes the need of Filipino children for proper nutrition.  According to the 7th National Nutrition Survey done by the Food and Nutrition Research Institute and the Department of Health, obesity is increasing with nearly two out 10 children considered as overweight. Through the program, Alaska leads in promoting a healthy lifestyle, especially among children, through regular sports activities and proper nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink. 
In the camp held in the Philippines Lastimosa drew from his personal experience as a former national basketball player and professional to teach the participants how to become not just the best basketball player but the best person that they could be.

The basketball clinics in Vietnam have already selected the top 40 boys and 24 girls, aged 10 to 14, who will participate in the National Training Camp. The camp will be attended by Boston Celtics center Kelly Olynyk who will teach the game in the NBA Cares community outreach. The camp covers a three-day intensive training schedule and will culminate in the selection of 14 boys and girls who will be named as the inaugural 2014 Jr. NBA Presented by Dutch Lady Vietnam All-Stars.

Friday, June 13, 2014

R3Run: Run for Sustainability from Quanta Paper

R3Run: Run for Sustainability from Quanta Paper
August 10, 2014
BlueBay Walk, EDSA-Macapagal Ave., Pasay City

Registration Details


  • June 5 to July 22, 2014 (every Thursday thru Sunday of the week, 12nn-8pm)


  • BHS-BGC (02-4031787)
  • Trinoma (02-9010046)
  • TOBY’S
  • Shangri-la (02-6337014)
  • Mall of Asia (02-560445)
  • Robinson’s Ermita (02-3545275)
  • P250 for all categories, P100 off for students
Shirt Design

Race Route

For more details, check

Thursday, June 12, 2014

Eco-friendly tissue paper manufacturer organizes Run for Sustainability

Press Release

When business is linked to social conscience, seldom consumers appreciate the connections. But there
is one eco-friendly tissue paper manufacturer in the Philippines that for a decade now endures to
balance these two opposing principles. “We endure to strike a balance between profit and social
conscience,” says Quanta Paper Corporation president & general manager Steven Leung.

Founded on business principle of sustainable practices, Quanta Paper manufactures hygienic tissue
products using used office paper as raw materials instead of virgin fibers. This thrust is geared towards
preservation of world’s rainforest where deforestation remains a traditional practice in the paper
making industry to extract virgin fibers.

This August 10, 2014, the Company will launch its most aggressive green campaign in a form of a fun
run activity. The Run for Sustainability, or dubbed as R3RUN (Reuse, Reduce, Recycle Run) is
designed to inspire environmental action among Filipino consumers and raise awareness on climate
change. It also aims to educate consumers on the importance of green labelled products and how
patronizing them could help in a way to protect our planet.

Integrated through a healthy and fun lifestyle activity, the R3RUN serves both a strategic marketing
and social responsibility tools of the Company. “We would like to be more loudly in telling our story
of sustainable practices and at the same time capitalize in building our brand equity,” says Quanta
Paper corporate strategist and Race Committee head Neil Erich Galicia. The Company finds that most
Filipinos do not have enough knowledge on climate change and the threat that it poses to the country
and to the world. “The Run is a step forward to begin a bold and concrete action. In this way we could
start a wave that could reach through every corner of our archipelago.” He explained.

To be held at the BlueBay Walk, Edsa-Macapagal Avenue, Pasay City, the Run will be participated in
by around 10,000 runners. The activity and program venue will be inspired by an EcoVillage theme. It
will showcase some of the best environmental photo exhibits and social efforts both by the Company
and by its invited partners. The Company will also have a photo exhibit on how hygienic tissue is
produced from waste paper to its finished product. There will be games and other interactive activities
within the EcoVillage, all focused on environmental stewardship. The Company will also build a
Green Warrior Memorial in the EcoVillage to honor and remember those forest and sea rangers who
gave their lives fighting to protect and preserve the Philippines’ natural resources.

Participants will range from students, government officials and employees, artists and TV
personalities, corporate partners and green advocates. Part of the participants is Jasmine Curtis-Smith,
the Company’s brand endorser for its new sanitary napkin product.

There will be four race categories, namely 1km and 4km (carrying the Company’s sanitary napkin
brand, Perfect), and 8km (carrying the Company’s institutional brand, Eco-Hygiene), and 12km
(carrying the Company’s flagship brand, Fresh).

The registration period will start on June 5 and end on July 22, 2014, opens every Thursday thru
Sunday. Registration venues will be at Runnr Bonifacio High Street, Runnr Trinoma, Toby’s Shangri-
La, Toby’s Mall of Asia, and Toby’s Robinson Manila. Registration fee is at Php 250 inclusive of
Running Shirt, Race Bib, Route Map and product samples of the Company. First 2,500 students who
register can avail a Php 150 discounted rate The appointed race organizer by the Company is Cosmic
Gate Innovations Co.

Proceeds of this event will support the Company’s continued social responsibility efforts.

Wednesday, June 11, 2014


Press Release

The brand’s latest expansion effort includes
the opening of a retail store in Manila

MANILA, Philippines – Under Armour, the leading performance and innovation brand, has recently celebrated the expansion of its international footprint into the heart of the Philippines. The launch is highlighted by the introduction of a retail store that opened on Bonifacio High Street (BHS) at Bonifacio Global City, Taguig, Manila.

At the ribbon-cutting ceremony were star Piolo Pascual, of the upcoming show Team U, Taguig City Mayor Lani Cayetano, and representatives from Under Armour USA who passed along a few words through Charlie Maurath, President of Under Armour International. “We are leveraging our domestic momentum to build a long-term and impactful global presence,” said Maurath. “The Philippines is an important market for our brand. Athletes in Manila and the surrounding areas are passionate about sports and we’re dedicated to offering them innovative products that will give them an edge.”

The Under Armour flagship branch at BHS employs striking architectural and interior designs, underscoring the innovation and technology engineered into Under Armour’s performance footwear, apparel, and equipment. The store’s interiors with wood accents, cement floors, and bolts evoke an industrial and gym-like atmosphere to reflect the brand’s signature ethos of gritty determination, passion, and will.

The Hero Zone stands out in the store as it houses Under Armour’s Alter Ego line, which features Marvel and DC comics-inspired innerwear designs. The Footwear Zone also grabs a lot of attention with Under Armour’s innovative and attractive performance footwear on display.

Featured products from the Spring/Summer 2014 Collection of footwear, apparel, and equipment available immediately include Under Armour Speedform™ RC – the revolutionary running shoe that employs the world’s first seamless heel cup – and UA HeatGear Sonic, UA HeatGear Flyweight, Coldblack®, and Under Armour Compression from the apparel range.

In Southeast Asia, the brand is currently available at select retail stores in Singapore and additional expansion in the region is planned throughout 2014 and 2015.

Singapore-based Triple Pte. Ltd. is the exclusive distribution partner for Under Armour in Southeast Asia.

Tuesday, June 10, 2014

Chang siblings spread positivity at Alaska Ironkids Aquathlon

Press Release

Austin Chang and sister, Athena Chang hold hands as they cheerfully raced with more than 132 kids at the Alaska IronKids Aquathlon event last May 25, at the Club Manila East, Taytay Rizal. The Alaska IronKids sports program has become a platform for the Chang siblings to bond by racing together and supporting each other whether they win or lose. It helps instill the values of Determination, Hard Work, Teamwork, Discipline, and Sportsmanship in children and this is what real champions are made of. Join the Alaska IronKids program now and become a real-life champion! Just log on to or at for more details.

Sunday, June 01, 2014

Alaska World Milk Day

Press Release

Healthy, Set, Go!

Alaska celebrates World Milk Day on June 1 with a simultaneous milk-drinking activity nationwide; a family charity run in BGC; health and fitness programs in Baguio, Cebu and Davao; and an online milk moustache advocacy project

On June 1, the country will celebrate Alaska World Milk Day for the second time. Spearheaded by the  Philippines’ leading milk company Alaska Milk Corporation, the celebration promises to be bigger and better than the fete last year, which gathered more than 3,000 participants in its fun run and raised the same number of milk products for the feeding program of Children’s Hour and its partner organizations.

This year, Alaska World Milk Day goes nationwide with a simultaneous milk-drinking activity in Baguio, Cebu, Davao and Metro Manila at 7:30 am, projected to gather thousands of participants. There will also be simultaneous fitness classes in the three provinces to encourage individuals and families to start a morning health and fitness regimen: Zumba + power breakfast of Alaska powdered milk paired with champorado drizzled with Alaska Evaporated Milk, pandesal filled with Alaska Condensed milk, and cereals with Alaska Fresh Milk. The power breakfast are given free to participants at the event area as part of the “Alaska Gatas for Breakfast” campaign, which will be held for the first time this year. The campaign aims to get everyone to start the day right with a nutritious breakfast.

This effort to foster a healthy consciousness among individuals and families—through the combination of exercise and proper nutritious—is Alaska’s way in helping the government fight against the increasing number of obese children and adults in the country. According to the Department of Health (DOH) and the Department of Science and Technology—Food and Nutrition Research Institute (DOST-FNRI), obesity is one of the most prevalent nutritional problems of Filipino children and adults. At least 16 million Filipinos 20 years old and above, and two out of 10 children are overweight.

In Manila, the same Alaska power breakfast is given to the participants of the Alaska Family charity run that will benefit Children’s Hour, a fundraising organization that encourages individuals and companies for donations of at least one hour's worth of their earnings for programs dedicated to make the lives of disadvantaged children better. Aimed at getting today's children and their parents to get off their couch, leave their gadgets for the day and engage in physical activity, the Alaska Family Run will be held at the Bonifacio Global City. For every participant, Alaska will be donating milk products to the organization for its feeding program.

Everyone is encouraged to join the “Gatas for Breakfast” campaign and help combat obesity and malnutrition in the country by posting their photos with a milk moustache online with the hashtags #alaskaworldmilkday,  #WMD2014, #MilkSelfie and #GatasForBreakfast - especially during the breakfast activity at 7:30 am of June 1.

The Alaska World Milk Day celebration is part of Alaska’s continuing advocacy toward health and nutrition, particularly its Nutrition. Action. Champion campaign. For more information, log on to and like

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