Given the growing issues on health as well as the fast-changing technological environment which leads to the change in children’s interests and behavior or sedentary lifestyle, Alaska Milk believes that there is a need to reinforce its thrust in leading a healthy lifestyle not just by drinking milk but also by leading an active lifestyle.
2013 is the 18th year of Alaska Football Cup and this event is the biggest football competition in the Philippines. With over 300 teams playing 4,200 players, 29 football fields, more than 100 referees, more than 700 games and 2,600 goals. Participants as young as six (6) years old up to 16 could participate in this much awaited event. They came from different parts of the Philippines such as Metro Manila, Baguio, Olongapo, Angeles City, Tacloban, Naga, Bacolod, Cebu, Palawan, Legaspi, Los Banos, Iloilo, Batangas and a lot more. Some came from abroad.