A lot of people are making a big deal with 11-11-11 (November 11, 2011).
It's a good thing though as businesses like Cebu Pacific, Zest Air, Shakey's Pizza, Oxygen and other establishments are holding promos and sales.
But despite the unique date, nothing is really special about this day. 11-12-11 will be tomorrow's date. If you will think about it this date, you will only experience this once as you would probably be dead by November 12, 2011.