Sunday, June 18, 2017

adidas Running invited street runners from around the globe to race against elite athletes in Berlin to put the new PureBOOST DPR shoe to the ultimate test

Shaunae Miller, Wayde Van Niekerk, Akani Simbine, Noah Lyles

Manila, Philippines:On May 19, adidas Running’sworldwide community of runners took part in a street running event in Berlin to celebrate the PureBOOST DPR. Global media, influencers, adidas Runners community, running crews, elite athletes and the Speed Squad came together to take on the city streets at night and experience the performance running silhouette.

The event was designed to champion those who adidas describe as‘street artists’ - runners who explore the unexplored parts of the city, takingon the unpredictability of the urban landscape with each stride. Runners from around the world were challenged to experience this raw, unfiltered running style for themselves.

After a street art exhibition, guests HIT THIS GROUND RUNNING and conquered a 6km run through Berlin, tackling ‘DPR moments’ - obstacles and distractions includingstreetlights, traffic, sharp corners, speeding bikers, and more. With ease thanks to the new agile and adaptive design features of the PureBOOST DPR inlcudingan 8mm heel-to-toe offsetfor a natural and adaptive BOOST experience,and a wider forefoot which provides a more stable platform for pivotal transitions when running around corners or over varied and unpredictable surfaces in the city.

For the first time, adidas invited their elite track and field athletes from South Africa, the USA, The Bahamas and Australia includingWayde Van Niekerk (South Africa),AkaniSimbine (South Africa), Noah Lyles (USA), Tori Bowie(USA), Shaunae Miller (Bahamas)and Sally Pearson (Australia)to join the experience and race against guests during a surprise 100m ‘sprint zone’. The event culminated in a Block Party celebration at adidas Runbase where guests enjoyed live music from DJ Batman and Ahzumjot as well as food, drinks and more opportunities to test the shoe.

Philipp Schapitz, Director Communications adidas Running said, “The PureBOOST DPR event celebrated street running creators - those who know their city better than anybody else and are not afraid of exploring it. It was amazing to bring together our communities, as well as our athletes and empower them all to feel the pulse of the city.”

Wayde Van Niekerk, Olympic gold medalist and World Record Holderadded, “It was a unique and special experience for me to me to leave the track and take to the streets, at night, to race against some of adidas’ fastest community runners.”


The adidas PureBOOSTDPR is available now at http://shop.adidas.com.ph/running/pure-boost.html. Follow the conversation at @adidasrunning on Instagram, Twitter and Facebook using #PureBOOST DPR.

Wednesday, May 31, 2017

Take on the city with adidas PureBOOST DPR

Press Release


adidas reveals its latest addition to the PureBOOST franchise that launched earlier this year, the newPureBOOSTDPR- an  innovation engineered to take runners closer to the city streets.Made for runners whose unafraid attitude makes no urban environment unconquerable, the new agile and adaptive design features the latest application of adidas’ industry leading Boost technology, with a new 8mm heel-to-toe offset. Creating a natural Boost platform that stores and unleashes energy more effectively every time it hits the ground, the shoe enables runners to truly ‘feel’ the streets.

When developing PureBOOST DPR, adidas looked at the needs of the urban runner and designed a shoe that is as dynamic and adaptable as they are. PureBOOST DPR was created to support runners in dodging traffic, racing street lights and weaving through pedestrians, working with the unpredictable surroundings and harnessing its energy.


Stephan Schneider, product manager, adidas Global Running said: “All over the world, runners are exploring cities and expressing their own creativity in the routes they choose and the challenges they take on. We wanted to build something purely designed for this type of runner, and loved the idea of creating a more adaptive running experience. This led us to design an 8mm heel-to-offset, that when paired with signature Boost technology allows the feet to sit lower, deeper, and much closer to the streets.”

The shoe’s key features include:

-          One-piece engineered circular knit upper-Aramis-tested for a seamless and adaptive fit, wrapping the foot from the inside of the midfoot around to the outside. Providing comfort no matter the route or obstacle.
-          Heel fit counter system- designed to enhance the support of the foot and the Achilles, allowing the foot to move effortlesslywith the shoe.
-          Wider forefoot -providing a more stable platform that tailors itself in the pivotal moments of transition when running over varied urban surfaces and around corners.
-          Stretchweb outsole -enabling a smoother and more flexible ride, working in harmony with Boost to unleash a runner’s full potential.
-          BOOST -ultra-responsive comfort and cushioning that stores and returns energy every time the foot hits the ground.



The adidas PureBOOSTDPR retailsfor P7,495 at http://shop.adidas.com.ph/running/, Commonwealth, and Sole Academy. Follow the conversation at @adidasrunning on Instagram, Twitter and Facebook using #PureBOOST.

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