Monday, June 06, 2016

Thousands of runners color the streets of Alabang Last May 28 for the CM Blacklight Run

Press Release


Thousands of runners colorfully illuminated the night as Color Manila held their Blacklight Run last May 28, 2016, at Filinivest City, Alabang. The one-of-a-kind night run treated around 8,000 runners to a night of colors, music, and fun.

Inspired by India’s Holi Festival, Color Manila brought the fun to the Philippines and began mounting color-inspired races in 2013, getting bigger and bigger every year. For the CM Blacklight Run, the team used special colored powder which illuminate when put under the blacklight, giving participants during the race an even more exciting running experience.



“We wanted to allow people to have clean active fun. Running is for everyone and we just want everyone to experience the real fun in a fun run,” shares Justine Cordero, Vice President of Color Manila.



But the fun didn’t stop when participants crossed the finish line. The CM Blacklight Run proved to be just more than your usual fun run. A race and party rolled into one, participants partied together to the beats of DJ Katsy Lee during the afterparty and Color Festival.



Missed all the fun last Saturday? Watch out for the next Color Manila Run happening in October. “We’ll be having another race before the end of the year. We want to keep encouraging everyone to get into running so we find different ways to make it fun. This October, we’ll be having the Costume Run, so that’s definitely a race we want everyone to be excited about,” ends Jay Em, President of Color Manila.

Friday, May 27, 2016

Under Armour unveils brand house in Cebu

Press Release


Performance footwear, sports gear and apparel innovator Under Armour (UA) continues to expand its reach in the Philippines with the opening of a brand house in Cebu City on May 22.

The first in southern Philippines the 164 square-meter UA brand house is conveniently located on the ground level of Ayala Center Cebu. This ups the number of exclusive UA outlets in the Philippines to four, further underscoring the importance of the country as a growth area for the Baltimore-headquartered firm. Customers can browse and purchase a range of innovative, quality merchandise the company has been famous for since its inception 20 years ago. 

“We are extremely grateful for, and humbled by, the incredibly warm reception from our Filipino customers. We believe that UA’s success is a direct offshoot of the worldwide trend towards an active lifestyle, and how the brand values reflected in our products have successfully promoted such,” said Triple Pte. Ltd. CEO Michael Binger. The company holds the exclusive distribution rights for UA across Southeast Asia. “During his visit to the Philippines, UA founder, chairman, CEO Kevin Plank had described Asia Pacific as one of the linchpins for truly defining UA as a global brand. Indeed, our upward business trajectory here exemplifies that, and increasing our presence should further enable it,” he added.



Highlighting the opening of UA’s new brand house is the Armour Challenge – open to male and female participants 18 years old and above on a first-come-first-served basis. The competition, to be held at the Ayala Center Cebu’s Activity Center, consists of three physical challenges: mountain climbers, squats, and burpees. The fastest to complete the exercises will win a UA tank or sleeveless top and a discount coupon. All other participants automatically receive discount coupons as well. Famous husband-and-wife fitness coaches and UA brand ambassadors Jim and Toni Saret will be on hand to give valuable fitness and and training advice to participants and the general public. A former national athlete, Jim was educated here and in the US on sports science and is the founder and training director of APEX (Athletic Performance Enhancement) Sports Training, Inc. Like Toni, he was one of the trainers in the Biggest Loser Philippines television program. The two presently host MetaBEATS, a fitness show on the Lifestyle Channel.

Interested participants can send their full name and mobile number to ua.instoremarketing@benchtm.com. Slots are limited. More details will be e-mailed to registrants.

Under Armour’s other brand houses are located at BGC, Megamall and UP Town Center. Also available in multi-branded sports houses, such as Tobys, OV, Planet Sports, Rustan’s and major stores in key cities. Visit www.underarmour.com.ph for more information.

NuffNang Ads